Corporate ridesharing benefits both employers and employees, thus many companies are interested in increasing carpooling. Companies can choose among numerous ways to encourage carpooling, including reduced cost or free carpool parking, preferred parking, rideshare matching software to identify colleagues leaving near each other and financial incentives. Rideshare matching software relieves the employer of having to match potential ridesharers manually.
One of the most important needs in setting up a carpool program is matching potential carpool partners. Outside some obvious situations (a married couple who both work for the same employer), potential carpoolers may not know anybody with whom to carpool. That’s where a carpooling software such as Comovee is required.
One workplace incentive for carpoolers is preferred parking. Spaces can be designated for either individual carpools or rideshares in general. To be effective, designated spaces should be those that are most desirable: near building entrances, covered, and/or attended. Although designated preferred parking areas are most effective where parking demand meets or exceeds supply, even employees with abundant parking enjoy parking closer to the building.
Reduced Cost Parking
Where employers charge for parking, reducing the parking cost for carpools encourages carpooling. Although carpools will effectively receive reduced cost parking in any case because the cost will be shared, employers may wish to reduce costs even further, or allow carpools to park free.
A lack of matching schedules among employees can be a major barrier to carpooling. Employees who carpool together must generally arrive and depart at the same time, or the car- pool will prove inconvenient. (An exception could be if an employee carpools one way and takes transit the other way.) Senior management can encourage carpooling by requesting that supervisors take carpoolers’ needs into account. This includes predictable schedules and infrequent requests to work overtime. If employees cannot be sure they will be off work at a predictable time every day, they will be much less likely to carpool.